Vaha Visuals' Successful Lead Generation Journey
Project Overview
Vaha Visuals, a concept design and printing business in New Jersey, USA, embarked on a mission to attract potential buyers in their vicinity. Being a newly opened venture, the focus was on establishing a local presence and generating leads.
Services:
Meta Ads, Graphic Design, Social Media Management
The Challenge
The challenge was to efficiently attract nearby potential buyers within a limited timeframe, optimize lead generation, and meet the target Cost Per Lead (CPL) goal.
The Solution
Utilizing Meta Ads, we designed visually compelling graphics for social media management, defining a target audience tailored to Vaha Visuals' services. The initial two weeks involved lead collection and subsequent optimization efforts. With a KPI to maintain the CPL below $5, we successfully achieved leads within the $3-$5 range. Over 150 qualified leads were collected in one month, ensuring the individuals entered detailed information, selected desired services, and provided address details.
Results
The strategic combination of Meta Ads, graphic design, and social media management resulted in a successful lead generation campaign, exceeding the client's expectations and establishing Vaha Visuals as a prominent local player.
Tools:
