Transforming Clicks to Enrollments
Project Overview
Ilcentres, a language school with branches in seven different cities in the UK, approached us with the goal of increasing lead generation through strategic digital marketing. The project encompassed enhancing their online visibility, driving leads through Google and Meta Ads, and establishing a sustainable SEO plan.
Services:
SEO, Paid Ads Management, Content Writing
The Challenge
The challenge involved developing a comprehensive digital marketing strategy that targeted potential students and accommodation hosts across multiple cities, optimizing the website for conversions, and ensuring effective SEO practices.
The Solution
Our approach began with an in-depth SEO analysis, competitor research, keyword definition, backlink strategy, and on-site optimization planning. Simultaneously, we implemented Meta and Google Ads campaigns to attract new students and accommodation hosts. The campaigns were monitored closely, and we provided guidance for website renewal to optimize for better conversions.
Results
The SEO efforts, paired with well-executed Meta and Google Ads campaigns, successfully met the KPIs, resulting in increased lead generation for Ilcentres. The guidance on website optimization aimed to create a more conversion-friendly online platform.
Tools:
