Guide to Facebook Lead Ads - How to succeed in 5 steps

Guide to Facebook Lead Ads - How to succeed in 5 steps

Aug 22, 2023

Muhammed Gemi

Facebook Lead Ads are a great way to expand your reach and build your email list. However, if you're not using them correctly, you'll waste valuable time and money on people who don't convert. Here's how to make the most of this powerful tool:

1. Choose your Facebook ad type

  • Choose your ad type

Facebook Lead Ads are meant to be used for lead generation, while Canvas Ads are designed to engage with and target your audience and build brand awareness. If you're looking to collect leads, use a Lead Ad; if you want more engagement with customers, try a Canvas Ad instead.

2. Define your custom audience

The next step is to define your target audience, which can be done in two ways:

  • Create a custom audience by uploading an email list or uploading a list of customers who have previously purchased from you. These lists can be uploaded through Facebook's Pixel (a tool that helps advertisers track their ads' performance). Once the list is uploaded, Facebook will match it against all active users on their platform and create an audience for you with all those that match. You can then use this custom audience in your ad campaign to reach out to these specific people who may be interested in hearing about what you're promoting now! * Create a lookalike audience based off of one of these sources and start reaching out to even more people similar to those already interested in what you have going on!

3. Create a Facebook lead-generation event

A lead generation event is a way to define what a lead is.

You must know exactly who your target audience is so that you can create the right content for them and make sure they're interacting with it.

You can create a lead generation event by clicking "Create Lead Generation Event" on the left-hand side of Facebook ads manager or by going through this link:

4. Design your landing page

  • Design your landing page. A landing page is the first impression you make on your potential leads as they land on your website, so it's essential to make sure it's clean and easy to navigate.

  • Keep it simple and clear: Use one main call-to-action (CTA) button that stands out from the rest of your content, like "Contact Us" or "Sign Up Now." Make sure there are no distractions from this CTA!

  • Include an image: Images help catch people's attention when they're scrolling through their feeds, so use them liberally throughout your ads--but don't clutter up the space with too many photos or text blocks that could distract from what matters most: converting visitors into leads!

5. Use CTA buttons that convert

  • Use a call to action button that is relevant to the ad:

  • Use a call to action button that is relevant to the landing page:

  • Use a call to action button that is relevant to the offer:

  • And finally, use a call to action button that is relevant to your audience.


Now that you know how to create lead-generation ads on Facebook, it's time to get started! A higher conversion rate equals successful Facebook generation campaign and lead form! Facebook advertising itself might not be what you need, however, a good set of Facebook lead generation campaigns will increase sales. Remember that the key to success is knowing what kind of audience you want to reach out to and then customizing your ad accordingly. If you don't have a website yet, now would be an excellent time to build one so that when people click on those call-to-action buttons they'll be taken directly there instead of being redirected elsewhere on Facebook itself (such as an external website).

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