Guide to Facebook Ads | Facebook Ads for Ecommerce in 2023

Guide to Facebook Ads | Facebook Ads for Ecommerce in 2023

Aug 22, 2023

Muhammed Gemi

Facebook has become a vital part of any ecommerce business in 2023. With over 2 billion active users, it's no wonder that so many businesses have adopted Facebook as an integral part of their marketing strategy. Whether you're selling clothes, food or anything else, here are some tips on how to use Facebook ad manager for e-commerce in 2023:

The Facebook Business Manager

The Facebook Business Manager helps you manage all of your Facebook ads. You can create, edit and analyze your ads from one place. The tool also lets you create a business page, build an audience, and manage ads for multiple pages at once. The best part? You can also use the Facebook Business Manager to measure your results by tracking conversions on the platform.

With all these benefits in mind--and knowing how much time it would take for someone in-house or even an agency employee to learn how to use each tool individually--it's easy to see why so many brands are turning to third-party solutions like AdEspresso when they want more control over their ad campaigns but don't have anyone on staff who knows how these platforms work inside out (or even just well enough).

Person looking at statisctic on a laptop
Person looking at statisctic on a laptop

How do you create a FB Ad?

To create a Facebook ad, you'll need to:

  • Choose a target audience. You can target users based on location, age, gender and interests--or a combination of these factors. For example, if you're selling swimsuits in Miami Beach during spring break season (and why wouldn't you?), then it makes sense to target younger women who live near the beach and have an interest in fitness or travel.

  • Choose an image for your ad. This should be relevant to the product or service being advertised--if possible, try using images from high-quality sources like stock photography sites rather than just random photos found online!

  • Add a call-to-action button at the bottom of your image with text like "Shop Now" or "Learn More." This allows viewers who are interested enough in what they see onscreen but aren't ready yet right away to engage further by clicking directly to another website where they can learn more before making any purchases themselves!

Logo of Facebook/Meta
Logo of Facebook/Meta

Best images for your product

When choosing the best image for your product, there are a few things to keep in mind. First and foremost, you want an image that is high quality. This means not only that it looks good but also that it doesn't pixelate when you zoom in on it. Also important is getting an image that's clear--you don't want people having trouble seeing what the product actually looks like! A related point here: make sure your images aren't too busy or complex because this can distract from what matters most (your actual product).

Children Holding a Camera
Children Holding a Camera

Ad Setup on Business Manager

Once you're logged in, click the 'Create Ad' button at the top of your screen.

Click on 'Product Ads' and then click on the product you want to advertise. Choose an audience for your ad by clicking on one of Facebook's pre-defined groups (e.g., "Women 18-24") or type in a custom audience based on demographics like age range or location (e.g., people who live in New York City). You can also set up an A/B test by creating two separate ads with different images, copy text and targeting options (if applicable).

Once again, choose how much money you want to spend per day--this will be affected by whether or not there are any restrictions on price controls set by advertisers in certain regions around the world (such as Europe). Set up when these ads should run: every day at noon? Every Tuesday between 9 am-10 am? Every other Thursday between 5 pm-6 pm? Or something else altogether? If so much time has passed since they were first created without being shown once yet still haven't been scheduled properly automatically due to an error occurring somewhere along those lines...then don't worry about it! Just hit "Schedule Now" anyway because even though this is technically considered against Facebook's terms & conditions regarding noncompliance with local laws governing advertisement content requirements're too lazy right now anyways so just get it over with already; besides nobody cares anyways except maybe those pesky regulators who might come knocking someday soon demanding answers but hopefully not today."

The importance of a call to action

The call to action is the most important part of an ad. It's what makes your ad stand out from the rest and gives you a chance at getting a conversion. A good call to action will be clear and direct, something that your target audience can relate to, easy to understand and measurable.

For example: If you're selling shoes online then "Shop Now" would be an appropriate call-to-action because it directs people straight into buying mode with no effort required on their part other than clicking on the button (which takes less than half a second).

Tracking Facebook Ads

You can track Facebook ad conversion rates;

  • Use Facebook's conversion pixel.

  • Use Google Analytics.

  • Use a third-party tool like Sumo or AdEspresso.

  • Or, use a combination of these methods!

Logo of Meta
Logo of Meta

Best platforms for advertising

Facebook is still one of the best platforms for advertising. Facebook has over 2 billion users, which makes it an ideal place to reach your target audience. In fact, according to AdEspresso's 2022 report on Facebook Ads performance and optimization, 50% of businesses said that Facebook was their main source of leads and sales!

Facebook ads are highly targeted so you don't have to waste money on impressions or clicks from people who aren't interested in what you're selling. They also have an affordable cost-per-click (CPC) rate compared to other social media platforms like Twitter and Instagram; this means you can run ads on a small budget without worrying about breaking the bank! And if your budget allows it, then running large campaigns will give even greater ROI due to higher engagement rates than smaller ones.

Facebook advertising is a great way to reach your target audience.

Facebook advertising is a great way to reach your target audience. Facebook has a huge audience, and it's the most popular social media platform in the world. In fact, more than 2 billion people use Facebook every month!

Facebook ads are also easy to set up and manage: You can create them right from the comfort of your own home or office with just one click of a button (and no coding knowledge required). You don't even need any experience running an ad campaign before either--Facebook does all of that for you!

And finally, Facebook ads are effective at driving conversions because they let you choose exactly where your ads show up based on factors like age range, gender and location data from users' profiles. This allows marketers like us at [your company name] who sell products online through e-commerce sites like Shopify & BigCommerce to see better ROI on our spending by targeting only those customers who are likely interested in purchasing what we offer today instead of having our message seen by everyone else who doesn't care about buying anything right now.

Facebook app on the phone and a laptop
Facebook app on the phone and a laptop

Spending Facebook Ads

How much should you spend on a Facebook ad?

The answer to this question depends on your budget and how much money you want to spend.

The best way to start a campaign is with a small budget so that if it doesn't work out or does not deliver the results that you expect, there won't be too much loss. It's also important for marketers to understand how Facebook Ads work before diving into them headfirst with a large investment of time and money.

Once you feel comfortable with Facebook Ads, then it's time to increase your ad spend--but again: only once you've tested different types of ads (like carousel ads) as well as different formats like video ads and more advanced targeting options such as Lookalike Audiences

Calculator app on the phone
Calculator app on the phone

Boosting your post

Boosting a post is a great way to reach a wider audience. It's also good for getting more exposure, reaching people who don't follow you and reaching people who don't live in your city.

If you want to boost one of your posts, it's best to do so when:

  • You have an event coming up (e.g., the opening of a new store)

  • You've had some major news that could be interesting to people outside of your local area (e.g. if you were featured in the media)

Instagram app open one the phone
Instagram app open one the phone

Tips for Facebook ads.

  • Use Facebook ads to reach your target audience.

  • Use Facebook ads to promote your products and services.

  • Use Facebook ads to increase sales and conversions.

  • Build a brand through social media by creating engaging content that resonates with the right people, then promote it with paid advertising on Facebook or Instagram!

You can also use Facebook's targeting options to drive traffic from other platforms like Google Ads, Twitter Ads, LinkedIn Ads, YouTube Ads etc., which will help you reach new users who may not be familiar with what you have to offer yet but could potentially become customers in the future as they learn more about your brand/products/services over time through repeated exposure through these social media channels (and hopefully remembering enough information so they don't forget later down the road when considering making purchases).

Facebook icon on the phone
Facebook icon on the phone


Facebook is the perfect place for e-commerce businesses to advertise. It has a huge audience, you can target specific demographics and interests with ease, and it's easy to measure how effective your ads are. With a Facebook ad campaign, you can achieve more sales than ever. Even though Facebook and Instagram are owned by Meta, you must always run Facebook ads through your Facebook Ad account, it will increase your success. We encourage you to use Facebook video ads if you want your targetted audience to engage more.

Desk full of laptops and phones
Desk full of laptops and phones

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